Our history 3
Breaking new ground while preserving tradition.
Meiert Johan Grootes, the youngest son of the 7th generation, was about eight years old when the worldwide renowned chocolate manufactory finally ceased production after almost 150 years. In the pursuit of the family tradition and of new grounds at the same time, Meiert Johan Grootes established, in cooperation with Swiss partners, the VERIPAN AG in Matzingen, Switzerland, in 1992. Virtually unavoidably and just as rapidly as his forefathers’ business, the enterprise would obtain a bird-of-paradise reputation of its own as a think tank and provider of ideas for the international foodstuffs industry. It is this power of vision and sense of food market trends that laid the foundation for CAKEFRIEDS – the idea of the best cakes in the world.